Los Angeles, CA—
2025

I’m a creative director (art). Born in New Zealand. With two decades of experience (agency & client side)— I transform the mundane to masterful through divergent thinking and design.

Currently— Born On Sunday

Overview
Contact

0X1D3
01–2025–

0X1D3 is a project inspired by the raw beauty of ASCII, the nostalgia of ANSI, and the fluidity of motion. The immersive interplay of projection and sound–reactive design.
Realized from the fusion of “oxide” and hex outputs— 0X1D3 will command presence where digital essence meets analog grit.

Category
Direction, Design, Film

SpaceX
11–2024–

For SpaceX, I explored and realized a visual language entitled— MESO–BRUTALISM. A bold fusion of the mesosphere’s vast, otherworldly essence and brutalism’s raw, unapologetic structure. Space is unforgiving and in relentless / endless motion.
The result is a striking visual identity that feels both grounded and infinite.
An interesting exercise to produce an executive summary in design, process, and thought.

Category
Direction, Design

2024
12–2024–

Flash reels that don’t snooze.
Photos, film, design, merch, and more.

Category
Direction, Design, Brand, Film, Photo

SYNOPTIC
10–2024–

SYNOPTIC was born out of the need for a smarter, more reliable approach to IT consulting.
In a landscape crowded with outdated methods and ineffective systems, we saw the opportunity to innovate and bring clarity to the world of IT.

Brand Guidelines

Category
Direction, Design, Brand

Born On Sunday® (Chapter 2)
06–2024–

Born On Sunday is a creative coalition that crafts brand identities, unrivaled campaigns, and impactful storytelling.
Chapter 2— Rebirth. Witness a new reality, alignment with a new process and way of working.

Born On Sunday

Category
Direction, Design, Brand

The Plant Daddies
02–2024

The premier destination for luxury plants and advice. We are known for our impeccable quality, expert knowledge, and dedication to sustainability.
We envision a world where every space is transformed into a lush oasis of natural beauty, and where THE PLANT DADDIES are synonymous with elegance, sophistication, and joy.

LOS ANGELES IS A JUNGLE WITHOUT US—

The Plant Daddies

Born On Sunday

Category
Direction, Writing, Design, Brand, Photo

The Perfekt Dark
02–2024–

Cloud hosting and collaborative remote desktop OS for creative and agency production.

The Perfekt Dark

Category
Direction, Design, Brand, Web

Born On Sunday®
01–2024–

We transform the mundane to mastery. We are bright, bold, creative, and loud. The Sun is our ruling star.
Born on Sunday is a small collaborative effort of multidisciplinary designers, art directors, and creators.
We represent and create for clients with a true mantra and vision.

Born On Sunday

Category
Direction, Design, Brand

This Beautiful Oblivion®
2015–2024–

Crowbar the veneer + Transcend the mundane. A continuous art project with regular collaborators.
This Beautiful Oblivion is more simply described as ‘an art experiment’ that encompasses apparel, digital art, fine art, painting, and more.

Category
Direction, Design, Brand, Apparel

LIVVEI
10–2023–

LIVVEI is a sensorium for your brain and body. It makes the Mind – Gut connection via ethereal elements and science. Look to connect the islands of the elements. So, upon first glance- it should make ‘sense’. V = 5. A full brand experience and output.

Category
Direction, Design, Brand, Content

CREATIVE DIRECTOR, ART DIRECTOR, DESIGNER, PHOTOGRAPHER, ARTIST–

LEON OFSKY— MMXXV

I’m a creative director (art). Born in New Zealand. With two decades of experience (agency & client side)— I transform the mundane to masterful through divergent thinking and design. Currently— Born On Sunday Overview Contact

I’m a creative director (art). Born in New Zealand. With two decades of experience (agency & client side)— I transform the mundane to masterful through divergent thinking and design.

Currently— Born On Sunday

Overview
Contact