LEON OFSKY
01—
BRAND / CAMPAIGNS / SYSTEMSA brand isn’t a logo,  it’s a decision that keeps making itself.  I build the structure first,  the identity that holds when the campaign ends and the next one starts,  the frame that survives contact with a brief nobody agreed on yet.  The work lives in the liminal space between what a company says it is and what it actually does—  my job is closing that gap,  or at least making it look intentional.
CNDUIT®
01–2025–A creative collaboration with CNDUIT,  where I helped shape the brand’s voice into a conduit of its own—  sharp,  modern,  and unapologetically direct.
    From naming strategy to narrative architecture,  every word was designed to bridge bold ideas with clear purpose.

CNDUIT


Category
Direction,  Design
SYNOPTIC
10–2024–SYNOPTIC was born out of the need for a smarter,  more reliable approach to IT consulting.
    In a landscape crowded with outdated methods and ineffective systems,  we saw the opportunity to innovate and bring clarity to the world of IT.

Brand Guidelines

Category
Direction, Design, Brand
Bailey Wick
04–2025–Bailey Wick is a retail sanctuary nestled inside The London Hotel in West Hollywood—  part fashion atelier,  part spiritual waypoint.
    Created for mavens of presence and intent,  the shop brings together avant–garde apparel,  elevated essentials,  and ritual objects that move beyond trend into meaning.
    Inspired by the idea that a bailiwick is a realm of mastery, the space honors those who “curate their world like art.”

Category
Direction, Brand, Writing
The Plant Daddies
02–2024 The premier destination for luxury plants and advice.  We are known for our impeccable quality,  expert knowledge,  and dedication to sustainability.
    We envision a world where every space is transformed into a lush oasis of natural beauty,  and where THE PLANT DADDIES are synonymous with elegance,  sophistication,  and joy.

LOS ANGELES IS A JUNGLE WITHOUT US—

The Plant Daddies
Born On Sunday

Category
Direction, Writing, Design, Brand, Photo

LIVVEI
10–2023–
LIVVEI is a sensorium for your brain and body.  It makes the Mind – Gut connection via ethereal elements and science.  Look to connect the islands of the elements.  So,  upon first glance- it should make ‘sense’. V = 5.   A full brand experience and output.

Category
Direction, Design, Brand, Content
Carrick Winery
2017-2024– I was approached by Carrick to create and name an organic,  biodynamic,  and natural wine.
    I rotated collaborators for art and photography.
    Billet–Doux means ‘A Love Letter’ and contains various poems changed each vintage.  

Carrick Winery
Elana-Marie
Rosie Menzies 
Francis M. Hutt  Category
Direction, Design, Writing
Doheny Dr.
07–2022–Doheny Dr. required a ground up build of brand,  collateral,  design,  merchandising,  apparel design,  and collaborative content sets.
    Clients included Beyoncé,  Swedish House Mafia,  Call Me Karizma,  and Bianca Los Angeles. Category
Direction, Brand, Design
SpaceX
11–2024– For SpaceX,  I explored and realized a visual language entitled— MESO–BRUTALISM.  A bold fusion of the mesosphere’s vast,  otherworldly essence and brutalism’s raw,  unapologetic structure.  Space is unforgiving and in relentless / endless motion.
    The result is a striking visual identity that feels both grounded and infinite.
    An interesting exercise to produce an executive summary in design,  process,  and thought.
Category
Direction, Design
©MMXXVI  / LEON OFSKYCREATIVE DIRECTOR, ART DIRECTOR, DESIGNER, PHOTOGRAPHER, ARTIST–