04—APPAREL / MERCH / PRODUCTAn object either means something or it’s inventory.  I work in the space between idea and artifact—  the design decision that survives manufacturing,  the graphic that still reads at wash forty.  This is brand made physical,  held in the hand,  worn until it argues its own case.  Nothing ships that doesn’t earn the material.
The ABC's Of Getting Real12–2025–

04—  APPAREL / MERCH / PRODUCT Process as weapon—  Reality over aesthetic.
      This book wasn’t written to inspire you.  It was written to correct you.  Most campaigns fail because nobody is honest about the problem:  wrong brief,  wrong reality,  wrong measure of value.

If your work isn’t changing anything,  it’s decoration.


Get Real

RECO Intensive®
05-2023–

04—  APPAREL / MERCH / PRODUCT RECO Intensive is a drug and substance abuse center that required product design,  direction,  and writing for a celebratory coin.  A personal shrine for collecting and curating self-worth.

Josiah Rubio
Gabriela Juarez
Hollywood Incognito
02–2022–

04—  APPAREL / MERCH / PRODUCTShe passed incognito through Los Angeles under an assumed name, under a false name.  With her identity concealed,  in disguise,  undercover.
    In plain sight.  Secretly.  Covertly.  Anonymously.

Hollywood Incognito
Instagram

Swedish House Mafia
05-2019–Execute a small capsule with SHM for their tour merch.  Paradise Again,  Los Angeles.

Only Good Karma
03-2023–

04—  APPAREL / MERCH / PRODUCTOnly Good Karma has a merch line which required some new design,  photography,  and social content / writing.
Ocean Pacific®
05–2021–

04—  APPAREL / MERCH / PRODUCTOP required a shareholder presentation and pitch to modernize and stay relevant while possibly changing hands again.

©MMXXVI  / LEON OFSKYBACK TO TOP.