CREATIVE DIRECTOR
ART DIRECTOR
DESIGNER
DIGITAL ARTIST
CONTEMPORARY ARTIST
PHOTOGRAPHER
WRITER {Occasionally}
Born in New Zealand (on a Sunday)— Two decades in the field, agency-side and client-side. Advertising, film, art, experiential— the portfolio runs across all of it.
The approach: mundane to masterful, through divergent thinking and design. Visual storytelling across design, UX, and image-making for brands, agencies, and startups.
CURRENT WORK
Running Born On Sunday
Founding member (0003) SSADD
VISUAL CHARACTER
Controlled restraint. Quiet framing. Muted structure. Every image sits inside a larger system, not alone. Composition and tone carry the work— not effects, not heavy post.
LANGUAGE
Cinematic. High-concept. Meso-brutalism. Bold ideas, graphic contrast, cultural edge— that’s the register, and the design follows it; stylized, intentional, built to carry a brand’s story rather than just document a subject.
STRENGTHS
• Clean framing, strong art direction.
• Mood, texture, atmosphere.
• Polished, never overdesigned.
• Fits branding, fashion, culture, tech, editorial.
The read: Editorial minimalism with cinematic attitude. Not showing everything— building a sharp visual world around one thing.
THE DIFFERENCE
I’m not a designer who happens to art direct. I’m an art director who uses design aesthetic as one tool in a bigger visual language.
The difference: Most image–makers stop at the aesthetic. I build worlds, stories, and brand logic around the image— concept and cultural sharpness carry as much weight as the frame itself.
Why it stands out:
• Concept first— the image serves the narrative, not the other way around.
• Systems thinking— every project is a designed experience, not a one-off asset.
• Cinematic restraint— mood and tension over overproduction.
Plain terms: Brand builder, director, designer first.
INFLUENCE AND INSPIRATION
No formal influence stack. The project language tells the story, and builds worlds instead.
Clear signals: Meso-brutalism— raw structure, heavy form, engineered presence. ASCII, ANSI, projection, sound–reactive design. Retro computing and immersive motion systems, direct from the source.
Cultural references: Language as design, not decoration— tone and worldview built like fashion editorial and conceptual branding.
Aesthetic lineage:
• Brutalism, industrial visual language.
• Motion graphics, immersive environments.
• Filmic composition, atmospheric storytelling.
• High–end editorial and fashion–brand restraint.
• ANSI, ASCII, digital subculture.
• Tech nostalgia, digital-era texture.
The short version: Architecture, tech nostalgia, film, and premium brand design, collided. Precise and experimental, at the same time.
STARTUPS
Nascent Media, DeepCDR, Build Then Destroy, DarkCloud, PYRÅD, This Beautiful Oblivion, Ripp Dritt & Byste, VSSEMBLE, MIMO, Doheny Dr., Hollywood Incognito, Born On Sunday, The Perfekt Dark, Within, 0X1D3, SSADD
EXHIBITIONS
Arcane {Solo} — Auckland, New Zealand
LACDA {Group} — Los Angeles Center for Digital Art
10,000 Days {Solo} — Melbourne, Australia
At Large {Group} — Melbourne, Australia
PUBLISHED
The New York Post, The ABC’s of Getting Real {Self}, REPLIKA {Self}, The Hurricane Watcher {Self}, The New York Times, Flaunt Magazine, Los Angeles Times, Los Angeles Magazine, Hollywood Reporter, Design Federation Annual, Vice Magazine,
AGENCIES & CLIENTS
Real Networks, Clinic, Saatchi & Saatchi, Skull & Bones, VMLY&R, DesignWorks, Wunderman Thompson, DDB, Shine, Colenso BBDO, Freethink, MIMO, Untold, Reset, Michael Shamberg, Born On Sunday & more.
Ford®, Samsung®, Nokia®, Virgin Hyperloop®, Virgin Records®, Toyota®, McDonald’s®, Vodafone®, Coca-Cola®, Intel®, Sony®, Capitol Records®, EMI®, Bayer®, Sony BMG®, Hyundai®, El Silencio, HBO®, UberEats®, Spotify®, NOOM®, & more.
TOOLS, CREDITS, AND THINGS I LIKE
Cosmos, Leica, Ricoh Imaging, Film Convert, PangramPangram, Cargo, Red Giant, PhotoMosh