SpaceX
11–2024–
01— BRAND / CAMPAIGN / SYSTEMS
For SpaceX, I explored and realized a visual language entitled— MESO–BRUTALISM. A bold fusion of the mesosphere’s vast, otherworldly essence and brutalism’s raw, unapologetic structure. Space is unforgiving and in relentless / endless motion.
The result is a striking visual identity that feels both grounded and infinite.
An interesting exercise to produce an executive summary in design, process, and thought.